A Beginners Guide to the Printing Method of Letterpress in Australia
When it comes to the printing process of letterpress Australia is well
and truly in a league of its own. It is one of the few countries in the world
that have brought back the age old printing technique into the modern world,
updated it accordingly, and popularized it among the masses. Letterpress is
back in vogue in the Aussie land and a lot of people, from all walks of life,
these days opt to get their business cards, wedding invitations, and greeting
cards get printed using the letterpress method.
The
Printing Process
The actual process is quite simple to understand. A raised
surface, which contains all the text and images to be printed, is coated with
ink. It is then pressed onto a sheet of paper with great pressure. As a result,
the texts and the images are reproduced in the paper.
A
Brief History of Letterpress Printing
As far as historians are concerned, letterpress is the oldest
printing technique, which dates back to the 1400’s. It evolved as a printing
method during the time of the great Gutenberg. Records show that he used to
meticulously arrange all the letters, punctuation marks, and images on a wooden
frame, use his own formulation of ink made out of turpentine, walnut oil, and
soot, and steadfastly print pages after pages of his works every day. He could
print up to six pages of text every day using the method.
The printing method remained virtually unchanged for the next
couple of centuries. Then, the advent of new printing methods like lithography
and offset printing made letterpress printing less relevant than it ever was in
history. Particularly, the invention of digital printing made all other forms
of printing less relevant and popular and practically became the go-to printing
method for many.
Letterpress
Printing Today
There has been a revival of sorts for letterpress printing today,
particularly in Australia. A casual Google search for the term ‘letterpress
Australia’ will fetch you over 6,00,000 results – this kind of popularity was
unimaginable up until a few decades back.
People are no longer fascinated by digital printing, which is very
fast and can print things in no time, but at the same time lacks the novelty
factor, uniqueness, and aesthetics to a large extent. Letterpress, on the other
hand, has all these factors and then some more. So, it is not an uncommon sight
these days to see people who like to get their cards and invitations printed
using the letterpress method.
People like letterpress printing for a number of reasons. First,
it is beautiful to look at. The impressions are so deep that you can actually
feel them with your fingers. Second, the quality of calligraphy and colors is
also excellent and such quality is very hard to reproduce with run-of-the-mill
digital printing.
There is also the antique factor which contributes to the
popularity of letterpress. People generally have a deep respect and love for
all things traditional and letterpress is seen in some quarters as one such
thing. Printers take pride in the fact that they play a key role in reviving a
centuries old printing technique. Consumers take pride in the fact that they
get to support the people involved in reviving the age old process.
In terms of reviving the process of letterpress Australia is
particularly active as it is home to so many printers who specialize in the
printing method. If you are looking to order letterpress cards or invitations,
you can contact the printers in your area and get a quote from them.
Letterpress is a time consuming process, so it is always advisable to place
your order well in advance.
Comments
Post a Comment